At Copenhagen Fashion Week, Ganni Goes Back To The Heart Of The Brand’s DNA

At Copenhagen Fashion Week, Ganni Goes Back To The Heart Of The Brand’s DNA

At Copenhagen Fashion Week, Ganni Goes Back To The Heart Of The Brand’s DNA
Your favorite Instagram influencer‘s favorite brand Ganni just celebrate a major milestone with its spring 2020 collection at Copenhagen Fashion Week. Since husband and wife duo Ditte Reffstrup (creative director) and Nicolaj Reffstrup (CEO) took over the label in 2009, the Scandinavian brand has steadily climbed to It girl status. Ganni is often considered the highlight of Copenhagen Fashion Week and its latest runway show was no exception.
“This collection feels personal. It always does, but maybe this one feels different because it marks 10 years of GANNI for Nicolaj and me,” Ditte said in a press release. “It means so much to see how women all over the world connect to what we do. I don’t think we ever really dared to believe it would come this far, expanding globally with stores opening in the US and everywhere. So I’ve been thinking a lot about the core of Ganni. Not in a branding way, but about why we started – the heart of it. In the studio, they’ve been joking that this is my therapy collection.”

 

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